Where travel trends meet timeless safari magic

As peak season settles across East and Southern Africa, the continent is once again abuzz with movement. Travellers are returning, new routes are opening, and the appetite for meaningful, multi-layered journeys is stronger than ever. We’re seeing encouraging momentum across both the leisure and corporate travel sectors. Air access is expanding, new venues are drawing attention, and lesser-known destinations are stepping into the spotlight with strong conservation credentials and immersive experiences. Whether you’re building once-in-a-lifetime itineraries or planning a seamless event abroad, here’s what’s trending across the continent right now…

The smart new face of corporate travel in Rwanda

With world-class conferencing facilities, new hotel stock, and a growing number of regional air links, Rwanda is making serious waves in the African MICE space. Kigali has fast become a preferred host city for international events, while its proximity to Volcanoes National Park offers extraordinary pre- and post-event experiences.

The recently upgraded Kigali Convention Centre continues to anchor major conferences and summits, with support from high-end international hotel brands including Radisson Blu, Marriott, and Mantis. Meanwhile, new boutique lodges outside the city are catering for smaller executive retreats and private team incentives.

What sets Rwanda apart is the ability to pair high-tech infrastructure with inspiring natural settings – where a gorilla trek or conservation tour adds unmatched value to an itinerary. With visa-free travel now extended to all Africans and many international visitors, Rwanda is a smart, easy choice for regional MICE events in 2025.

Business travel is back – with purpose and impact

Across East and Southern Africa, business travel is shifting gears. No longer confined to meetings and hotels, today’s corporate trips are incorporating more experiential elements, sustainability focus, and downtime for meaningful engagement.

We’re seeing strong demand from industries looking to combine site visits and meetings with personal enrichment – be it a safari extension, a cultural encounter, or a chance to contribute to local sustainability initiatives.

Destinations leading the way in purposeful business travel include:

  • Namibia – where luxury eco-lodges offer private conferencing with vast desert backdrops
  • Zambia – pairing site inspections with wildlife experiences in Livingstone and the Lower Zambezi
  • South Africa – combining Cape Town meetings with community engagement and wine experiences
  • Rwanda – where CSR-focused itineraries include conservation briefings and youth programmes

With expert support on flights, transfers, venues and value-adds, SW Africa crafts business journeys that go far beyond the boardroom.

Malawi – the quiet achiever of African travel

Long considered a “best-kept secret”, Malawi is beginning to receive the international attention it deserves. With continued investment in conservation and hospitality, it’s now emerging as a meaningful alternative for travellers seeking authenticity, privacy and purpose.

Wildlife viewing in Liwonde and Majete is now on par with more famous reserves, thanks to rewilding efforts by African Parks. Visitors can expect intimate sightings of elephant, lion and black rhino – often without another vehicle in sight. Nkhotakota Reserve offers remote, hilltop luxury, while Lake Malawi adds a blissful beach contrast.

Malawi’s strength lies in its emotional impact. It’s not just about what you see, but how you feel: welcomed, grounded, and genuinely connected to the land and its people. For families, conscious travellers, and repeat safari-goers, this is a destination that offers both reflection and reward.

At SW Africa, we offer full DMC support in Malawi – with close local partnerships and a deep understanding of how to design experiences that resonate.

Ready to explore the new rhythm of African travel?

Let us help you build journeys that move your clients – across borders, landscapes and moments that matter.