Select Page


4 reasons why Africa is the next hip and happening incentive destination

With its authentic and unique experiences, Africa is expected to become a popular incentive travel hotspot in 2017.

The destination has received such a boost in interest during the past few months that incentive organizers are being advised to allow for longer lead times if they want to secure their preferred accommodation and venues.

We’ve listed 4 reasons why Africa is without a doubt the next hip and happening incentive destination for MICE travellers around the world.

 1.Africa is the ideal travel wellness destination for 2017

Reasons Why Africa is the Next Hip and Happening Incentive Destination

The WTM Global Trends Report for 2016, has shown that Africa is ideally positioned to tap into the current wellness travel trend. The continent offers a sense of peace and serenity that allows even the most stressed individuals to reconnect with their bodies and souls. Throughout Africa, suppliers offer to find unique wellness experiences, ranging from beautiful spas to yoga safaris and even yoga walking safaris in Africa’s most remote and untouched wilderness areas.   

  2.Africa is one of the rare destinations to offer value for money

Reasons Why Africa is the Next Hip and Happening Incentive Destination

South Africa was recently recognized as the best-value long-haul holiday destination by the UK annual Post Office report. And Namibia is hot on South Africa’s heels as the next affordable destination. Of course, affordability is an incentive organizers’ dream, as they can now include added value and additional activities to suit the varying interests of different generations and industries.

   3. Africa offers truly unique experiences

Reasons Why Africa is the Next Hip and Happening Incentive Destination

Travellers are increasingly demanding unique experiences, and what better place to give them this than Africa? Africa is in itself is a very ‘authentic’ destination that allows numerous opportunities for incentive travellers to engage with the locals through a cooking workshop or other cultural encounters. For those who want a unique wildlife experience, travellers can participate in hands-on conservation projects and experience what it’s like to be a wildlife vet.

The possibilities are truly endless …

  4.Africa offers increased accessibility

Reasons Why Africa is the Next Hip and Happening Incentive Destination

Air accessibility is key to the success of any destination. This is another reason why Africa is top of the list when it comes to MICE destinations, as more and more airlines are opening routes to the continent.

Namibia, for example, saw no less than three different international airlines launching routes to Windhoek in the past few months.  Qatar, KLM and Ethiopian Airlines have all introduced regular flights to the Namibian capital.